How One Midwest Team Closed 950+ Deals
And How Real Estate Agents Can Use the Same Blueprint
What if you could build a real estate business that didn’t just make you money—but gave you your life back?
That’s the kind of success Taylor Kerrigan has created as CEO of the Glover Agency, a Michigan-based real estate team that closed over 950 units and more than $280 million in sales last year. Taylor started as a marketing assistant at 18 and now runs one of the highest-producing real estate teams in the country. Her story isn’t just inspiring—it’s loaded with strategy. And what makes it truly valuable? You can apply these same systems at Keller Williams Pasadena right now.
Let’s walk through the five game-changing levers Taylor uses—and how we’re putting them to work for our agents at KW Pasadena.
1. Training That Respects Your Time and Builds Your Business
At the Glover Agency, training is non-negotiable—but it’s also smart and short. Agents attend 30-minute tactical sessions three times a week, each designed with one goal: help you close a deal that same day. Whether it’s hybrid farming or lead conversion, the content is fast, relevant, and valuable. Their monthly team meetings include content from leadership, marketing, vendors, and sales coaches—with everyone required to teach actionable strategies.
At KW Pasadena, we follow the same principle. Our Contracts Class with Kelly Dunis gives agents the legal and negotiation tools to write smarter offers. Tech Tuesdays & Thursdays ensure you’re not just using Command—you’re mastering it. Plus, we build our events calendar around skills that convert, not just feel-good meetings. Whether it’s REELS training, vendor collaboration tactics, or interactive lead gen sessions, the goal is clear: invest 30 minutes and walk away with something you can use today.
2. Accountability That Aligns with Your Goals
Taylor runs biweekly 15-minute one-on-one sessions with agents. But it’s not micromanagement—it’s coaching. Agents bring their goals, and leadership brings the plan. If the month is halfway over and production isn’t on pace, action gets adjusted on the spot.
At KW Pasadena, we’ve brought the same system to life with Quarterly Business Planning Calls and personalized coaching touchpoints. You set the target; we help reverse-engineer your contacts, appointments, listings, and contracts. We’re not asking what you did—we’re helping you predict what comes next. Want a challenge? Top agents get access to exclusive strategy sessions with Gabe or Ken to push their business even further.
3. Leverage That Frees You to Sell
(and Live)
Taylor’s team doesn’t just support agents—they serve them. From writing offers to handling listing packets, Glover agents offload everything except two tasks: lead generation and client service. That’s how they maintain high per-person production while avoiding burnout.
At KW Pasadena, we’re building that same culture of smart support. Need a postcard? We design, print, and ship it. Launching a listing? We’ll create branded flyers, signage, and digital ads that feel elevated, not templated. You need to be in front of clients—not stuck behind a Canva login. Our model is simple: we take care of the tasks so you can take care of business.
4. Personal Branding That Grows You
Why do agents leave teams? According to Taylor, it’s often because they feel like they’re building someone else’s brand, not their own. That’s why Glover Agency prioritizes agent-first marketing—every postcard, open house sign, and neighborhood event features the agent, not the team leader.
At KW Pasadena, we’ve leaned into this idea with full force. Our Agent Spotlight Series features YOU on social media. We help build custom marketing for your personal farm, using your voice, photo, and message. From neighborhood events to listing presentations, it’s all designed to grow your name recognition—and make you the face of real estate in your community.
5. Database Systems That Work
(Even When You’re Busy)
Even top producers struggle with consistency. That’s why Taylor created a monthly Database Playbook—a menu of mailers, pop-bys, events, and phone scripts. Agents simply choose what works for them, and the operations team does the rest.
At KW Pasadena, we’ve developed a similar system. Every month, agents get done-for-you marketing assets—seasonal postcards, client event plans, scripts, even giveaways like “We wish you a lotto luck” scratchers. Our team can brand them with your name and info, then print, package, and send. You check the box, and we make it happen.
Want to make your farm stick? Follow Taylor’s “infotaining” strategy. Don’t just send “Just Sold” cards—send your list of the top 5 brunch spots in Pasadena or the best secret hiking trails in Monrovia. Be useful. Be memorable. Be the one they pin on their fridge.
From System to Success: Your Next Move
Here’s the real lesson from Taylor Kerrigan: Big production doesn’t come from being busy. It comes from being focused, supported, and consistent.
At KW Pasadena, we’re not just offering ideas—we’re building the systems to make them real. You don’t need to copy all five levers overnight. Just pick one:
Commit to attending one training this week.
Schedule a business planning call.
Choose one monthly mailer to send.
Let us build custom marketing for you.
Fill out the database playbook, and let us handle the rest.
The secret’s out—and now it’s yours.
Want to talk about how this could work in your business?
Book a free planning session with Gabe or Ken.
And if you're ready to build a business that gives you both income and freedom, welcome home.
Looking to start your career in real estate or Grow your Business?
Let’s Talk
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