OFFICE SUCESSES
December
Keller Williams Realty Pasadena
Keller Williams Realty Pasadena: December 2025 Market Report
As 2024 came to a close, Keller Williams Realty Pasadena stood out as a powerhouse in the local real estate market. While December is often a slower month due to the holiday season, our office demonstrated remarkable growth and outperformed both local competitors and the broader CRMLS market. Let’s take a closer look at the key metrics that defined our success.
Highlights
Contracts Written List Side Volume – Our office saw an astonishing 330.75% increase in December compared to the previous year, vastly outperforming the CRMLS market’s 18.88% growth.
Listings Taken Volume – Keller Williams Pasadena experienced a 79.12% increase in December, while the CRMLS market grew by just 4.88%.
Producing Agents – While local cities saw an 8.59% decline, our office surged with a 46.67% increase, proving that our agents are thriving in this market.
December, typically a month when the market cools due to holiday festivities, witnessed our office not just defying the norm but setting new benchmarks. Our growth trajectory not only surpassed local competitors but also outshone the broader CRMLS market.
One of the most striking achievements was in the realm of contracts written on the listing side. While the CRMLS market reported a commendable 18.88% growth in December compared to the previous year, our office achieved an extraordinary 330.75% increase. This surge is a testament to the relentless dedication and strategic prowess of our agents, who worked tirelessly to connect sellers with eager buyers, even as the year drew to a close.
In terms of listings taken, the broader CRMLS market experienced a modest 4.88% uptick in December. In contrast, Keller Williams Pasadena recorded a remarkable 79.12% increase during the same period. This significant rise underscores our proactive approach in securing new listings, ensuring a diverse portfolio that caters to a wide array of buyers.
Furthermore, while many local markets faced challenges in agent productivity—with some areas witnessing an 8.59% decline—our office experienced a 46.67% increase in producing agents. This growth highlights our commitment to fostering an environment where agents can thrive, supported by continuous training and a culture that encourages excellence.
Delving deeper into December 2025's performance, the CRMLS market saw a 4.88% increase in listings taken compared to December 2023, and an 18.66% rise over the past 12 months. Our local cities reported a 1.39% increase in December and a 15.51% rise over the same period. However, Keller Williams Pasadena outpaced them all, with a 79.12% surge in December and an overall 41.41% increase in the past year.
In the domain of contracts written on the listing side, the CRMLS market grew by 18.88% in December and 12.44% over 12 months. Local cities outperformed CRMLS with a 25.90% increase in December but saw a 7.25% growth over the year. Yet, our office eclipsed these figures with a 330.75% surge in December and a 42.83% rise over the past year.
When examining contracts written in terms of units, CRMLS reported a 10.26% growth in December and a 4.98% increase over the year. Local cities showed a 10.71% rise in December and a 7.25% growth over the year. Keller Williams Pasadena, however, led the charge with a 200.0% increase in December and a 25.68% growth over the year.
In terms of closed production on the listing side, CRMLS was up 4.55% from November to December, and saw a 20.72% increase from December 2023 to December 2024, with a 12-month rise of 11.94%. Our local cities experienced a 10.84% drop from November to December and were down 2.13% from December 2023 to December 2024, though they still posted a 7.74% increase over 12 months. Keller Williams Pasadena, on the other hand, was up 16.38% from November to December, up 46.38% from December 2023 to December 2024, and up 23.37% over 12 months.
For closed production in terms of units, CRMLS was up 13.25% in December and 4.56% over the last 12 months. Local cities fell 2.92% in December but rose 2.49% over the past year. Our office outperformed, with a 35.71% jump in December and a 12.57% growth over 12 months.
On the sell side, CRMLS was up 4.55% month-over-month and 20.72% year-over-year. Local cities dropped 10.84% in December and 2.13% year-over-year. Keller Williams Pasadena rose 6.82% in December and 31.38% compared to December 2023.
In terms of closed production sell side units, CRMLS was up 4.78% month-over-month and 13.28% year-over-year. Local cities were down 6.41% in December and 2.92% over the year. Our office jumped 50.00% in December and 20.00% over 12 months.
Looking at total closed production volume and units, CRMLS was up 20.72% in volume and 13.28% in total units year-over-year. Local cities declined 2.13% in volume and 2.92% in total units. Keller Williams Pasadena rose 40.02% in total volume and 29.17% in total units.
In terms of producing agents, CRMLS increased 9.90% in December compared to the previous year. Local cities experienced an 8.59% decline in producing agents. Our office surged 46.67% year-over-year, proving our office continues to attract and retain top-performing professionals.
Reflecting on these accomplishments, it's evident that Keller Williams Pasadena had an exceptional December 2025. Our office achieved record-setting growth in nearly every category, surpassing local competitors and outpacing the broader CRMLS market. This success reflects the hard work, dedication, and strategic approach of our agents, who continue to deliver outstanding results for their clients.
As we move into 2025, we remain committed to maintaining this momentum, leveraging innovative strategies, and fostering a culture of excellence. Thinking about making a move in real estate? Whether you’re looking to buy,
ALL THE STATS
Office successes December 2024
We receive data that tells how our office is comparing to other brokerages in our area. As well as the overall CRMLS.
Just to look at the month of December:
Listings Taken Volume:
Comparing Dec 2023 to Dec 2024 the CRMLS was up 4.88%, Comparing the last 12 month period it was up 18.66%.
Comparing Dec 2023 to Dec 2024 our local cities were up 1.39%, Comparing the last 12 month period they were up 15.51%.
Comparing Dec 2023 to Dec 2024 our office was up 79.12%, Comparing the last 12 month period we were up 41.41%
Contracts Written List Side Volume:
Comparing Dec 2023 to Dec 2024 the CRMLS was up 18.88%, Comparing the last 12 month period it was up 12.44%.
Comparing Dec 2023 to Dec 2024 our local cities were up 25.90%, Comparing the last 12 month period they were up 7.25%.
Comparing Dec 2023 to Dec 2024 our office was up 330.75%, Comparing the last 12 month period we were up 42.83%
Contracts Written List Side Units:
Comparing Dec 2023 to Dec 2024 the CRMLS was up 10.26%, Comparing the last 12 month period it was up 4.98%.
Comparing Dec 2023 to Dec 2024 our local cities were up 10.71%, Comparing the last 12 month period they were up 7.25%.
Comparing Dec 2023 to Dec 2024 our office was up 200.0%, Comparing the last 12 month period we were up 25.68%
Closed Production List Side Volume:
Comparing Nov 2024 to Dec 2024 the CRMLS was up 4.55%, Comparing Dec 2023 to Dec 2024 it was up 20.72% and the last 12 month period up 11.94%.
Comparing Nov 2024 to Dec 2024 our local cities were down -10.84%, Comparing Dec 2023 to Dec 2024 they were down -2.13% and the last 12 month period up 7.74%.
Comparing Nov 2024 to Dec 2024 our office was up 16.38%, Comparing Dec 2023 to Dec 2024 we were up 46.38%, and the last 12 month period up 23.37%.
Closed Production List Side Units:
Comparing Dec 2023 to Dec 2024 the CRMLS was up 13.25%, Comparing the last 12 month period it was up 4.56%.
Comparing Dec 2023 to Dec 2024 our local cities were down - 2.92%, Comparing the last 12 month period they were up 2.49%.
Comparing Dec 2023 to Dec 2024 our office was up 35.71%, Comparing the last 12 month period we were up 12.57%
Closed Production Sell Side Volume:
Comparing Nov 2024 to Dec 2024 the CRMLS was up 4.55%, Comparing Dec 2023 to Dec 2024 it was up 20.72%.
Comparing Nov 2024 to Dec 2024 our local cities were down 10.84%, Comparing Dec 2023 to Dec 2024 they were down -2.13%.
Comparing Nov 2024 to Dec 2024 our office was up 6.82%, Comparing Dec 2023 to Dec 2024 we were up 31.38%.
Closed Production Sell Side Units:
Comparing Nov 2024 to Dec 2024 the CRMLS was up 4.78%, Comparing Dec 2023 to Dec 2024 it was up 13.28%.
Comparing Nov 2024 to Dec 2024 our local cities were down 6.41%, Comparing Dec 2023 to Dec 2024 they were down -2.92%.
Comparing Nov 2024 to Dec 2024 our office was up 50.00%, Comparing Dec 2023 to Dec 2024 we were up 20.00%.
Closed Production Total Volume:
Comparing Nov 2024 to Dec 2024 the CRMLS was up 4.55%, Comparing Dec 2023 to Dec 2024 it was up 20.72% and the last 12 month period up 11.94%.
Comparing Nov 2024 to Dec 2024 our local cities were down -10.84%, Comparing Dec 2023 to Dec 2024 they were down -2.13% and the last 12 month period up 7.74%.
Comparing Nov 2024 to Dec 2024 our office was up 12.38%, Comparing Dec 2023 to Dec 2024 we were up 40.02%, and the last 12 month period up 17.01%.
Closed Production Total Units:
Comparing Nov 2024 to Dec 2024 the CRMLS was up 4.78%, Comparing Dec 2023 to Dec 2024 it was up 13.28%.
Comparing Nov 2024 to Dec 2024 our local cities were down 6.41%, Comparing Dec 2023 to Dec 2024 they were down -2.92%.
Comparing Nov 2024 to Dec 2024 our office was up 19.23%, Comparing Dec 2023 to Dec 2024 we were up 29.17%.
Producing Agents:
Comparing Nov 2024 to Dec 2024 the CRMLS was up 3.95%, Comparing Dec 2023 to Dec 2024 it was up 9.90%.
Comparing Nov 2024 to Dec 2024 our local cities were down -2.93%, Comparing Dec 2023 to Dec 2024 they were down -8.59%.
Comparing Nov 2024 to Dec 2024 our office was up 22.22%, Comparing Dec 2023 to Dec 2024 we were up 46.67%.
Congratulations to All Our Agents!
These statistics are more than just numbers—they are a reflection of the passion, commitment, and excellence that each of our agents brings to the table every single day. KW Pasadena is not just keeping up with market trends but leading the way and setting new benchmarks across the industry.
We want to thank every agent, staff member, and supporter of KW Pasadena for making this possible. Together, we are achieving extraordinary results, breaking records, and redefining what’s possible in real estate.
Are you ready to take your career to the next level and join a thriving, supportive, and winning team? Keller Williams Pasadena is the place to be. Let’s keep up the momentum and continue achieving greatness together!
If you are a non-Keller Williams Agent, open to talking about your career goals schedule an appointment to talk about growing your business.
Gabriel Perez
KW Pasadena Team Leader
626-204-3303
gabrielcruzperez@kw.com
kwpasadena.com
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