Social Media September

EDUCATIONOctober

Sep 16

For internal use only

Focus on Leveraging the Energy of the Fall Season

September ushers in a renewed vibrancy in Pasadena as residents settle back into routine after summer. Focus on showcasing listings that highlight the charm of Pasadena's neighborhoods during the fall, emphasizing features like tree-lined streets with autumn foliage and homes near community events. September is an ideal month for buyers looking to move before the holiday season begins. Providing valuable insights on local events such as ArtNight Pasadena, community resources, and upcoming cultural festivals positions agents as knowledgeable advisors. By tapping into the excitement of the fall season and the appeal of settling into a new home before the year's end, agents can motivate potential buyers and sellers to act promptly, thereby increasing business opportunities during this period.

Week 1

TBD Check the Date for this year. Rosh Hashanah! Celebrate with your audience by using one of our Holiday graphics.
2nd Tech-Free Family Day
Labor Day
You know this community like the back of your hand. Give the scoop on the best-kept secret in your neighborhood, from the best view to the most underrated restaurant. 🤫
New month, new possibilities. Spotlight an upcoming open house using an Open House announcement graphic from Designs.
The right door can really make a home pop. Send out an appreciation post for some of the neighborhood entrances you “a-door.”
Highlight an upcoming event or class that you may just attend yourself …
Week one is done! Create a video to share a goal you have for this month (and be ready to check in later). ✅
Week 2

Summertime is out; “back to the office” is in. Show off the tactics and systems you use to stay organized throughout the year. ✏️📓
The middle of the week just hit! Share a thought, quote, or image that keeps you motivated every day. 💯
Out with the old, in with the new. Let your audience see a fresh listing with a For Sale graphic.
Happy Ganesh Chaturthi! Wish your audience joy and prosperity with a Ganesh Chaturthi graphic in Designs.
Nothing says local like handmade. 👌 Spotlight three artisans in your area that make their wares from scratch.
It’s #SundayFunday. Let your audience know your favorite way to unwind before the week starts again. Plus, use a story to check in on the goal you made for September!
There are so many amazing vendors to choose from. Take today to highlight a Black-owned business that you’ve loved working with.
A good team member can be a valuable partner. Share your love for a team member who makes working fun. ❤️

Week 3

(Varies every year ) Yom Kippur begins at sundown! Share in the celebration with a Yom Kippur graphic this evening.
It’s the middle of the month. Keep your audience informed with a market update, and use our Market Update graphics to do it!
Does your audience know the value of their home? Make it easy for them to find out with a Home Value graphic. 💸 🏡
Yay or nay? Check the pulse on community favorites with a this-or-that poll.
A home is where you get to express yourself. Share a piece of your home that you made sure to curate exactly to your tastes.
Something’s coming … 👀 Tease an upcoming listing with our Coming Soon graphics or Ask your followers to join your Newsletter of latest listings in their area.
Market Update - Show your followers that you’ve got the know-what as well as the know-how. (Hint: Use our Local Expert graphics to get started)

Week 4

Fall is officially here! 🍂 Say hello to the new season
Nothing like mama’s home cooking. Give your audience a taste of your favorite family-owned and operated restaurant.
Time to brag! Show off a home that’s under contract or a previous listing you just sold.
Is there a chill in the air? Time to put the finishing touches on the outdoor scenery. Share your favorite painting vendors with your audience so they can know where to get a fresh coat before the weather turns.
Fall flavors are the best. Share your favorite fall-themed spice combos with your followers, and maybe even a recipe to try out. 🌰
Let’s boost your audience’s confidence with an informational Neighborhood Snap.
It’s corn-maze season! 🌽 Highlight your favorite local farm where your audience can find fresh produce and get a little “lost in nature.”

Week 5

Home is where you can get comfortable. Share a listing with a cozy atmosphere using For Sale graphics from Designs.
Today is the last day of September! Reflect on the goal you set in the beginning of the month, and use caption space or a video to talk about successes and roadblocks you met along the way.

BONUS GOLDEN TEXT

You've spent this year getting your database ready for this moment! The summer selling season is here! You've worked in your contacts and your business - now is the time to start making the ask! Summer is the time to directly ASK FOR BUSINESS!

Try this GOLDEN TEXT FOR September: