Social Media July

For internal use only

July Social Media! This month, we're thrilled to present 31 Social Media Prompts to light up your feed like the 4th of July – designed to enhance your online presence and make your audience burst with engagement. As we dive into the heart of summer, it's the perfect time to declare your independence from stale content and ignite meaningful connections with your followers. July is a vibrant month – use these prompts to fire up your strategy and stay top of mind all summer long! Let’s make your social media sparkle and boom with success!

Week 1

July 1 – First day of the month, first day of the work week! Use your story to share your summer playlist or a new song that you’ve recently added that you’re excited to start the week off right! 

July 2 – Remind your potential buyers about the joys of homeownership with a client testimonial. Use a testimonial template from Designs to highlight your favorite home-buying success story.

July 3 – The Fourth of July is tomorrow! Make sure your audience knows where and how it’s safe to celebrate. Use your story to pass on local government updates about personal fireworks and share some tips about firework safety during the celebrations.

July 4 – Happy Fourth of July!  Use a Fourth of July graphic from Designs to share what the day means to you and ‘spark’ some engagement.

July 5 – Audience looking for a great deal? Highlight a favorite vendor with competitive prices. Make sure to clarify that the lower prices don’t mean lower-quality work!

July 6 – Real estate is all about location, location, location. Use a Neighborhood Snap to highlight the gorgeous neighborhoods in your area and show potential buyers why they may just hold the home of their dreams. 

Week 2

July 7 – New month, new start. What are your goals for the new quarter? Share with your audience and ask them how they’re doing on their new year’s goals.

July 8 - Light up your week with new possibilities!  Share one goal you're setting for the second half of the year and how you plan to achieve it. Let's inspire each other and celebrate the journey to success together!

July 9 – Home is where the heart is. Share your living room setup and let your audience know the intention behind your furniture layout. 

July 10 – Morning routines matter! Share your morning routine and how it sets you
up for a successful day. Ask your audience to share their routines and tips for starting the day right.

July 11 – Show potential homebuyers how much their investment can pay off by sharing a home value graphic from Designs. 

July 12 – It’s so important to have teammates who know how to fall and get back up again. Highlight a teammate who never gives up no matter what.

July 13 – Something’s coming! Give prospective homebuyers a sneak peek with a Coming Soon graphic. 

Week 3

July 14 – Boy, is it HOT! Show off two listings where families can escape the heat with a nice backyard pool

July 15 – There’s nothing more satisfying than a home improvement project you did all on your own (plus a little help from the internet …). Share some home improvement ideas or tips to get your audience excited about the possibilities.

July 16 – It’s under contract! Show potential homebuyers that the market is still ripe for the picking with an Under Contract announcement from Designs.

July 17 – It's the dog days of summer, share a photo of your pup getting their Vitamin D or cooling off in the breezy A/C. 

July 18 – Any good real estate agent knows that architecture is ART! Share some culture with your audience by gushing over the beautiful architecture in your area

July 19 – Thinking you might have someone’s dream home on your hands? Show it off with a For Sale graphic.

July 20 – Nothing livens up a room like some fresh flowers. Post a picture of the plant life in your home and ask your audience about their favorite flowers to put on display.

 Week 4

July 21 – Use your platform to build the community! Highlight three minority vendors who you love to work with.

July 22 – Time for a market update! Help your audience understand what’s up with a Market Update graphic. 

July 23 – Help your audience know where they can spend their Tuesday night. Send out some insights on the best bars, live music, and great bites in the area!

July 24 – It’s Summer and that means vacation. Post to your story about the vacation you’re planning or share some photos of the trip you already took this season!

July 25 – Help homebuyers see if this house is the perfect fit. Promote your next open house with a graphic from Designs

July 26 – Some homebuyers are ready for a deal in exchange for good bones. Show off a listing that may not look like much but has a lot of potential for homebuyers who are interested in home improvement. 

July 27 – Have you been doing your yard work? Let your audience see the fruits of your labor by posting pictures of your lawn to your story. Ask your audience about their best lawn-care tips.

Week 5

July 28 – No one knows your neighborhood like you. Share your knowledge with a Local Expert graphic. 

July 29 – You’ve come a long way since you started. Tell your audience about at least one bigway you’ve grown since you started your career in real estate.

July 30 – Homeownership is a gift that keeps on giving. Highlight a family who just reached their first year in their home and a family who just reached their 10th year in their home. Talk about the value of homeownership to encourage your potential buyers. 

July 31 – What’s new? Share something that has been recently added to your life, whether that be a new family member, pet, car, or favorite restaurant. Ask what’s new with your audience! 

BONUS GOLDEN TEXT


You've spent this year getting your database ready for this moment! The summer selling season is here!  You've worked in your contacts and your business - now is the time to start making the ask!  Summer is the time to directly ASK FOR BUSINESS!

Try this GOLDEN TEXT FOR July:

 Don’t let your dream home be a firework that fizzles out. Spark your move this Fourth of July!

In TCPA Compliant way of course!!

Written by - Sam Jackson

+14129653702

sam.jackson@kw.com

Here are more ideas from KW OUTPOST

Bring the Heat to Your Content Calendar ☀️

Week 1

  • Kick off July by asking your clients to share what they’re up to this summer!

  • Keep your audience up-to-date on the local market by leveraging the ‘Local Expert’ templates in Designs. 

  • Got any party preparation tips for the Fourth of July? Share your favorite games, recipes, and traditions with your followers!

  • Happy Independence Day! Celebrate America with brand-new Fourth of July graphics in Designs!

Week 2

  • New week, new listing! Get everyone excited using one of our ‘Just Listed’ templates! 🎉 

  • Holding an open house this week? Try using one of our ‘Open House’ graphics to spread the word!

  • Let’s talk markets! Tap into Quick Posts for a quick graphic that will keep your sphere informed. Current topics available are days on market, sellers wanted, and winning with the help of an agent. 

  • Which paint colors or countertop styles are the most popular in your area? Keep your audience in the know by using our Trend Alert graphics.

  • Real estate agents are here to help! Share an action shot of yourself or a team member, and use the caption space to give your sphere an inside look into your day. 

  • Everybody needs a good staycation! ⛱  Share a post highlighting three fun local businesses your audience should try visiting this summer.

  • Share an inspirational quote with your audience that will carry you through to the new week.

Week 3

  • Spend today updating your personally-branded magazine! (a brand-new summer edition may or may not be available TODAY in Designs 😉)

  • New Quick Posts are available, providing easy, topical posts that will resonate with your sphere.  

  • Show off your style by sharing a picture of your realty-chic outfit of the day, along with a fun experience you had today.

  • Your clients are your biggest advocates! Showcase a client testimonial using one of the ‘Client Testimonial’ graphics available in Designs. 

  • Got any interesting stories from your recent appointments? Share a picture with your sphere and tell the story.

  • It’s poll time! Use a ‘this or that’ poll to have your clients share their thoughts on a fun weekend topic, such as whether they prefer an above-ground or in-ground pool. 

  • Get your audience prepped for the new week by sharing three compelling events happening around town!


Week 4

  • Use a ‘Just Sold’ template to showcase a recently sold property in your community! 

  • Give your audience a reason to celebrate! Use one of our new graphics to wish your clients a happy Eid al-Adha!

  • What’s your favorite thing in the office? Share something your workstation can’t live without and encourage your sphere to do the same.

  • You’re the expert on the happenings in your neighborhood. Establish credibility by sharing a Neighborhood Snap graphic from Designs.

  • Show some love to a preferred vendor by sharing a picture of them and what makes them awesome!

  • Let your sphere see your face! Shoot a quick video to say ‘hi,’ and share what you’re up to this weekend. Don’t forget to wish them a great time as well!

  • There’s so much to be thankful for! Take this Sunday to share a small  piece of gratitude. 🙏

Week 5

  • Show off an under contract property with a new graphic from Designs

  • Share an exciting fact about your market to help your clients understand why you are passionate about helping them find their dream home in THAT particular market.

  • Do your clients know what their home is worth? Share a ‘Home Value’ graphic and help them discover their home’s value.

  • Sound off! 📣  Ask your audience to share their fun weekend plans. (And make sure to share yours!) 

  • You made it through the month! Share a proud moment with your sphere and encourage them to do the same.

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