Social Media December
For internal use only
Maximize December Home Sales: Selling Strategies for the Holiday Season
December is an excellent time to highlight the warmth and coziness of homes, making it the perfect month for realtors to engage buyers and sellers. Showcase listings with features ideal for the holiday season—think inviting living rooms for family gatherings or homes with fireplaces to ward off the winter chill. Use social media to emphasize the benefits of buying or selling before the year ends, such as locking in interest rates and moving into a new home before the holidays. You can also engage your audience by sharing market insights, featuring homes that are move-in ready, and creating urgency by promoting limited-time listings. Encourage potential sellers to list now and take advantage of motivated holiday buyers. This is the perfect time to remind your clients that while the year is ending, their real estate goals don’t have to wait!
Week 1
Everyone loves an Advent calendar! Make a goal to do one thing every day of the month. Whether it be writing a thank-you letter to someone in your life or performing an act of service, set up an Advent goal and invite your followers to participate.
Stay in the giving spirit this December! Highlight three local charities that are giving back to the community and invite your audience to give.
Share your insights about the state of the market with a Local Expert graphic.
Highlight one or two recent listings with a gorgeous living room perfect for hosting.
Some people like the snow, some people prefer the summer. Post a picture of the weather you’re wishing for and ask your audience which they love best.
Week 2
Any holiday specials on? Share the steals and deals from a couple of local businesses.
Finding your new favorite restaurant is when you know you’re home. Let your followers know about a new restaurant that’s opening up or stick with the one that’s tried and true in your community.
Which holiday songs are your jam? Share your playlist with your audience and get recommendations for new tracks to add.
Did your followers’ net worth just increase? Let them know with a Home Value graphic from Designs.
Celebrate your network! Send a sweet treat to three of your favorite vendors and highlight them on your page.
Are your decorations up? Post a pic of your glowing garlands.
Give your audience what they’re here for: let them know about that upcoming open house with a graphic in Designs.
Week 3
All that glitters might just be social media gold. Show off your gorgeous inventory with a For Sale graphic.
Help your audience make a grand entrance by showing off a listing with a grand staircase.
The sights and smells are intoxicating at this time of year. Let your audience know your favorite holiday dessert and ask them to share theirs.
People will be traveling soon! Update your audience with a quick weather forecast and ask them where they’re heading for the holidays.
It’s time for the mid-month market update!
Share your ugliest sweater. See if anyone can beat it.
Spice up your Sunday and get them talking with some Buzz graphics.
Week 4
It’s a big week! Ask your followers what they’re most excited for at the start of this week.
The first official day of winter is here!
Tonight is the night for traditions.
Merry Christmas! Thank your audience and wish them a happy holiday!
Happy Kwanzaa!
It’s time to sing loud for all to hear! Here is where where you can go to hear carolers this week.
That’s a wrap! Show off a home that is currently under contract.
Week 5
The new year is coming!
Happy New Year’s Eve! Raise a toast to the New Year
The holidays are over, but the new year is just around the corner. See what we are planning for next year
Open for a limited time! Check out these Local attraction that will be closing soon.
Neighbohood Snapshot
BONUS GOLDEN TEXT
You've spent the entire year cultivating your database and strengthening relationships, and now December is here—the perfect time to take action! The winter selling season is in full swing, and with the holidays just around the corner, buyers and sellers are motivated to make their moves. You've put in the work, built trust, and positioned yourself as a real estate expert—now is the time to confidently ask for the business.
December offers a unique opportunity to help clients find their dream home before the new year begins. Highlight the advantages of buying or selling during the holiday season and make sure your network knows the market is still active. Finish the year strong, seize the opportunities this season brings, and set yourself up for a successful year ahead!
Try this GOLDEN TEXT FOR December:
"This December, don’t let your real estate goals freeze over. Make your move now and settle into your new home just in time to celebrate the holidays and start the new year fresh!"
#DreamHome #PasadenaRealEstate #DecemberMoves #WinterHomeGoals #HolidayLiving #MoveInBeforeTheNewYear #PasadenaHomes #SoCalLiving #NewYearNewHome #HolidayHome #PasadenaLiving #WinterRealEstate #HomeForTheHolidays
In TCPA Compliant way of course!!
KW Outfront, edited by Robert Schmolze, KW Realty Pasadena
