Social Media October

EDUCATIONOctober

Sep 16

For internal use only

Leveraging Pasadena's Fall Charm: October Real Estate Opportunities

October brings a special kind of energy to Pasadena as the city’s tree-lined streets come alive with the rich hues of autumn. It's the perfect time for realtors to highlight the seasonal charm of local neighborhoods, with homes that boast cozy fireplaces, large windows to enjoy the fall foliage, and proximity to Pasadena's vibrant community events. This month is ideal for buyers who want to settle into their new homes before the holiday season, while sellers can take advantage of the increased interest in fall listings.

With events like the annual Pumpkin Festival at Kidspace Children's Museum, ArtNight Pasadena, and the Pasadena Heritage Craftsman Weekend, October presents realtors with the opportunity to connect clients with both homes and the culture of the city. By emphasizing these seasonal aspects, agents can position themselves as the go-to experts for buyers and sellers eager to make a move in the fall, making October a powerful month to grow their business.

Week 1

It’s the start of a new month! Manifest positive outcomes by sharing why October is going to be amazing. Ask your audience to join in with what they are looking forward to as well.
The right light can really brighten up a home. 💡 Tell your community about your favorite vendor for unique lighting fixtures inside the home and out!
The show must go on! Highlight a local theater in your neighborhood and ask your audience which productions they’re especially interested in this season.
Week 2

Starting the week is so much easier when you’re surrounded by wonderful coworkers. Take today to highlight someone you just love to work with and why!
Something “listing” this way comes! Show off a sneak peek of a listing Coming Soon with graphics in Designs.
Autumn color palette? Yes, please. Let your audience see your favorite October color scheme with a fall look.
(Check for Date annually) Celebrate Navaratri with a holiday graphic!
A fireplace can make a home feel warm and welcoming. Share three listings that feature a beautiful hearth to cozy up around.
Share that local knowledge and keep your followers up-to-date with a Local Expert graphic.
Post a photo of your go-to cold weather drink and share the recipe for your followers to try. ☕️

Week 3

It’s Indigenous Peoples’ Day! Share your appreciation for the many beautiful indigenous cultures in our nation and around the world with an Indigenous Peoples’ Day graphic.
Don’t be afraid to share what makes your listing so special! Use a For Sale graphic to get you started.
Wednesday is for Women! Highlight three businesses in your neighborhood that are woman-owned.
It’s time for a midmonth snapshot! Show off your insights into the local real estate market with a Neighborhood Snap graphic.
Happy Boss’s Day! Thank your leaders who help build your confidence and knowledge with a holiday graphic.
Let’s carve out some good memories! Do some pumpkin carving and share your design with your followers. Hopefully your carvings will ex-seed expectations! 🎃
Being strong can look different situation by situation. Share a post of someone who inspires you with their fighting spirit! 💪Ask your audience to share who inspires them and why.

Week 4

A welcoming walkway can really set the tone when you approach a home. Share some local highlights that really add character to the plot.
It’s been a minute! Let your audience know what’s going on with a Market Update graphic.
Some vendors go above and beyond to provide truly exceptional service. Share a story of a vendor who saved the day for you.
October is the time to pull out the oldies but goodies. Use your story to create a this-or-that poll and see which Halloween movies your audience loves best.
Get the word out! Use our Open House graphic to spotlight an upcoming open house.
Celebrate the season by highlighting three listings already painted to match. If it’s painted with rich yellows, browns, or reds, show it off!
Share a picture of your spooky decorations to get your followers in the spirit.

Week 5

Eyes may be the windows to the soul, but when it comes to homes, windows are! Share three unique windows in your community that add character to the home.
There’s nothing more adorable than a little kid in a costume. Share a picture of your favorite Halloween outfit from back in the day and get a few “aws” from your audience.
Show off a home that is under contract with a new graphic from Designs.
What is your local recreation center up to for Halloween? Invite your audience to attend whatever fun event is going on.
Halloween is almost here! Post a picture of your costume and ask your audience what they’ll be dressing up as.
Help your followers reevaluate their net worth. 🕸️ Tap into our Home Value graphics to remind your audience of the value of their home.
29th National Cat day - show a picture of your cat and ask your audience to share theres or love or hate cats?
31st Halloween-Witching with love that you have a boo-tiful Halloween! Celebrate with these Halloween graphics! 👻

BONUS GOLDEN TEXT

You've spent all year nurturing your database and building relationships, and now October has arrived—the perfect moment to take action! The fall selling season is here, and your hard work is about to pay off. Now is the time to reach out to your contacts, showcase the seasonal charm of Pasadena, and start making the ask! With the holidays around the corner, October presents a prime window to help clients buy or sell before the year ends. This is the month to confidently ask for business and set yourself up for a strong finish to the year! Winter is the time to directly ASK FOR BUSINESS!

Try this GOLDEN TEXT FOR October:

"This fall, don't let your real estate goals drift away like falling leaves. Harvest your dream home this October and make your move before the year's end!"
#DreamHome #PasadenaRealEstate #OctoberMoves #FallIntoYourNewHome #AutumnLiving #MoveInReady #HouseHunting #HomeGoals #FallVibes #PasadenaHomes #CaliforniaLiving #SoCalHomes #HarvestYourDreamHome #OctoberRealEstate

In TCPA Compliant way of course!!

KW Outfront, edited by Robert Schmolze, KW Realty Pasadena

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