Social Media AUGUST

For internal use only

Focus on showcasing listings in school districts and emphasizing the benefits of moving before the new school year begins. August is a crucial month for families looking to settle into a new home, so they can start the academic year smoothly. Providing valuable insights on local education options, school enrollment deadlines, and community resources can position agents as knowledgeable advisors. By tapping into the urgency of the back-to-school season, agents can motivate potential buyers and sellers to act promptly, thereby increasing business opportunities during this period.

Week 1

  • First day of the month, Check in with your audience about your yearly goals. ✅ What goals do you have for the rest of the year? Ask your followers to chime in with how their goals are going.

  • This home is officially off the market! Share your client’s story to show potential home-buyers the value of buying in the shifting market.

  • Is that a back-to-school commercial on TV? ✏️🏫🎒 Highlight the schools in your area and share insights about the ones local parents and students love.

  • The right painting or portrait can add so much to a home. Share an art piece displayed in your home that you feel particularly connected to. 🎨🖌️ Ask your audience about art that they love to have displayed.

  • Once they see what’s coming you’ll have hesitant homebuyers no more! Use a Coming Soon template from Designs to tease a new listing that’s about to hit the market.

  • Summer will be over in the blink of an eye! Highlight a local business owner or vendor who closes up shop once the season is over. Encourage your audience to book before the month ends!

  • Make a splash with a summery post! ☀️🌊 Highlight the best places to go swimming, whether it be the local pool, lake, or lagoon. Plus, post a memory of you with loved ones at your favorite place for a dip and ask your audience about their summer swimming memories. ❤️

Week 2

  • There’s a lot going on in the market. Update your audience with a Market Update graphic and be the economist of choice.

  • Share some local festivals that will be passing through this month. 🎉

  • It’s awesome to see your teammates shine. Highlight a coworker who is an absolute expert at what they do. 👌🌟 Tell your followers about how you’ve grown through their knowledge and skills.

  • There’s nothing like a success story to encourage buyers to enter the market. Share a client testimonial using a graphic template from Designs.

  • On days like this, you just have to be outside. Share 3 of your favorite places to eat with patio seating so your audience can make the most of the warm weather. 🌅

  • Are you the host with the most? Show off the curated set-up you use to host a dinner party. 🍽️🍝 Ask your audience for their best hosting tips for doing dinner with friends and family and share your favorite responses on your story.

  • Obsessed with the fruits and veggies that are in season? Highlight your local farmer’s market and share with your audience the produce that’s freshest right now. 🌽🍅🍑

Week 3

  • These warm nights call for fun outings. Post about the best drive-in movie theater around. 🍿📽️🎟️

  • You know your market! Show off your knowledge with a Local Expert graphic template.

  • How’s that home improvement going? Take a moment to post an update on a project you’ve been working on. Share what’s gone wrong and what’s gone right and get your audience’s experiences with projects like yours!

  • Stir up some interest in three listings with a For Sale template from Designs.

  • There are plenty of reasons why a one-story home may make more sense. Post about some of the most beautiful one-story homes in your area.

  • These homes are flying off the shelves! Get your potential homebuyers in the competitive spirit with an Under Contract update.

  • They say that we’re a combination of the five people we spend the most time with. Post a picture of you and a friend and explain how they’ve made you who you are for the better! ❤️

 Week 4

  • What new classes is your local Recreation Center planning for the fall? 🍁🍂 Share the new class schedule and sign up for an activity yourself! Ask your audience what upcoming events they’re interested in.

  • Today is the start of Mega Agent Camp! ‼️❤️ Post a photo! Tell your audience about the part of the event you’re most excited for. Or post tomorrow and share your favorite insight from the conference! If you can’t make it talk about the speakers of the event and what you learned from previous Mega Agent Camps or how you are planning to go next year.

  • Give your followers a look around with a Neighborhood Snap!

  • Use your story to talk about your big plans, whether they be professional or personal! 🔥💯💪 Ask your audience members what it means to them to be working towards something bigger.

  • Get the buzz going! 🐝 Post about your upcoming open house using an Open House graphic from Designs.

  • Highlight the best museums in your area where individuals and families can learn and enjoy at the same time! 🖼️🗿💡

  • The summer sun is setting! 🌅 Share pictures in your story to create a highlight real of your favorite memories this summer. Talk about your favorite moments in the past few months and why they are important to you. ❤️

  • Share your knowledge of the places people go to get their game on.

  • Help your audience with their monthly budgets by letting them know more about the value of their assets. 💰🏡 Give them the info they need with a Home Value graphic.

  • Post a vintage picture that perfectly encapsulates what home means to you. 📸 Share why you picked it and ask your audience to share what home means to them.

Week 5

July 28 – No one knows your neighborhood like you. Share your knowledge with a Local Expert graphic. 

July 29 – You’ve come a long way since you started. Tell your audience about at least one bigway you’ve grown since you started your career in real estate.

July 30 – Homeownership is a gift that keeps on giving. Highlight a family who just reached their first year in their home and a family who just reached their 10th year in their home. Talk about the value of homeownership to encourage your potential buyers. 

July 31 – What’s new? Share something that has been recently added to your life, whether that be a new family member, pet, car, or favorite restaurant. Ask what’s new with your audience! 

BONUS GOLDEN TEXT


You've spent this year getting your database ready for this moment! The summer selling season is here!  You've worked in your contacts and your business - now is the time to start making the ask!  Summer is the time to directly ASK FOR BUSINESS!

Try this GOLDEN TEXT FOR August:

"Don't let your dream home be a sun setting on summer—make your move before the season slips away this August!"

In TCPA Compliant way of course!!

KW Outfront, edited by Robert Schmolze, KW Pasadena

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LEGAL WORKSHOP 7/10/24