Social Media April

For internal use only

Spring Into Action: Maximize April Home Sales!

April is the perfect month to make a move in real estate! As spring brings new beginnings, buyers are eager to find homes, and sellers are motivated to list. Highlight features that stand out in spring, like blooming gardens, sunlit kitchens, and inviting outdoor spaces. Emphasize the benefits of moving before summer: schools are still in session, and the weather is ideal for a hassle-free transition. Use social media to share listings that showcase seasonal perks, like patios perfect for BBQs or garden views that add charm to any home. Create urgency with limited-time promotions and market insights that show why now is the time to list or buy. Remind your audience that spring is about growth—so why not grow into the home of their dreams?

Week 1

• Day 1 - April Fools' Day: "It’s the first day of April! You know what that means … it’s April Fools! Believe nothing and trust no one. Ask your followers about their favorite prank they’ve played on a friend or coworker. Highlight the day with an April Fools' Day graphic!"

• TBD - Changes Every Year - First Day of Ramadan: "Today is the first day of Ramadan! Wish those who celebrate a happy and peaceful holiday. Use a holiday graphic to engage your followers and inform them about Ramadan celebrations."

• Fair Housing Month: "April is Fair Housing Month! Let's celebrate our commitment to inclusive communities and serving all clients equally. Check out our Fair Housing Month graphics and help us showcase our dedication!"

• New Listing Highlight: "Share a 'Coming Soon' graphic to introduce a new listing that's just about to hit the market. Stay tuned!"

Week 2

• Spring Flower Shops: "Spring is upon us! Highlight one or two of the best local flower shops to help your followers start the season off with some color. Ask them to share pictures of the beautiful bouquets they’ve bought!"

• Coworker Highlight: "We all have that one person we can always count on at work. Today, we’re highlighting a coworker who makes all the difference. Share why they mean so much to you!"

• Natural Lighting in Homes: "Spring sunshine is here! Highlight a listing with amazing natural lighting or even a glass wall to inspire home buyers who love the brightness of spring."

• Neighborhood Snap: "Something new and exciting is on the horizon! Use a Neighborhood Snap graphic to show off a new home or developing neighborhood to your followers."

Week 3

• Favorite Part of Real Estate: "What about when work is play? Share your favorite aspect of working in real estate and ask fellow agents or followers in other fields to share what they love about their jobs. #WorkPassion"

• Local Recreation Center: "What’s happening at the local recreation center? Share some classes or activities being offered, so homebuyers know what’s going on in the neighborhood."

• Houseplants Inspiration: "Add some green to your followers' homes! Share your collection of household plants or some inspiring photos of how plants can add life and color to a space."

• New Home for Sale: "Make a new home listing pop! Highlight a beautiful property with a 'For Sale' graphic to generate excitement."

 Week 4

• Local Activities: "Looking for a fun weeknight activity? Shed some light on a local arcade or roller skate park that your community would love to visit."

• Midmonth Market Update: "Keep your audience informed! Give a midmonth market update using a Market Update graphic to let your followers know what's going on in real estate."

• Passover: "Today marks the first day of Passover! Wish your followers a joyful beginning to this eight-day holiday with an eye-catching graphic."

• Local Dog Parks: "Time to let the dogs out! Highlight a local dog park for pet owners to visit and enjoy the spring weather."

Week 5 (Bonus Content)

• Easter Holiday: "Did the Easter Bunny visit? Use a new Easter graphic to celebrate and wish your followers a Happy Easter!"

• Tax Day Reminder: "It's Tax Day! May all your taxes lead to returns! Use a fun graphic to remind your audience just in case!"

• Open House Update: "Update your audience about an upcoming open house with an 'Open House' graphic. Let them know where to be and when!"

• Adventure Sharing: "Have you been on any spontaneous adventures lately? Or maybe an exciting planned trip? Share it and ask your followers about their recent exciting adventure!"

• Home Value Information: "Wondering about your home value? Let your followers know how important it is to understand their home's worth. Use a Home Value graphic to grab their attention."

• Earth Day: "Happy Earth Day! Celebrate the beauty of our planet by asking your followers about their favorite way to spend time in nature. Use an Earth Day graphic to honor this special day."

• Local Cleaning Service for Spring-Cleaning: "Spring-cleaning time! Highlight a trusted local cleaning service that can help out with your followers' spring-cleaning needs."

• Favorite Sport/Physical Activity: "Staying active is key! Share your favorite sport or physical activity and ask your followers what they do to keep their bodies healthy."

• Local Market Update: "Let your followers know what's going on in their area with a local market update. Use a customized Local Expert graphic to keep your audience informed."

• Goal Check-In: "It's almost the end of the month! What goals did you set for April, and have you accomplished them? Share a goal check-in post to interact with your audience."

• Under Contract Property: "We’ve got a deal! Show off a property that’s under contract with a graphic that says it's 'Under Contract'!"

• Local Live Music Event: "Who doesn't love live music? Highlight an upcoming live music event in your area—whether it's a rock concert or a symphony—your audience will appreciate the recommendation!"

• Branded Magazine Release: "The new personally-branded magazine is here! Share it with your audience to keep them updated and inspired!"

• Local Ice Cream Shop: "I scream, you scream, we all scream for ice cream! Highlight your favorite local ice cream shop as the weather gets warmer and encourage your followers to check it out!"

BONUS GOLDEN TEXT

You've spent months building your network, nurturing leads, and showcasing your expertise, and now April is here—the perfect time to spring into action! The spring selling season is in full bloom, and buyers are excited to move forward as the warmer weather arrives. You've put in the effort, earned trust, and proven your value as a real estate expert—now is the time to confidently ask for the business.

April offers a fantastic opportunity to help clients secure their dream home before the summer rush.

Highlight the advantages of moving in spring:

Beautiful weather, more inventory, and an ideal timeline for settling in before the next school year. Make sure your network knows the market is buzzing. Finish this quarter strong, seize the opportunities spring brings, and set yourself up for a thriving year ahead!

Try this GOLDEN TEXT FOR April:

This April, don't let your real estate dreams take a back seat. Make your move now and settle into your new home just in time to enjoy the sunny days and make the most of this spring season!"

#DreamHome #PasadenaRealEstate #AprilMoves #SpringHomeGoals #SpringLiving #MoveInBeforeSummer #PasadenaHomes #SoCalLiving #NewSeasonNewHome #SpringVibes #PasadenaLiving #SpringRealEstate #HomeSweetSpring

In TCPA Compliant way of course!!

KW Outfront, edited by Robert Schmolze, KW Realty Pasadena