Social Media November
For internal use only
Real estate agents, November offers the perfect opportunity to motivate both buyers and sellers before the year's end. With the holidays fast approaching, buyers are eager to settle into their dream homes, and sellers are looking to take advantage of the market before the winter slowdown. Agents who highlight local November events, such as the Pasadena Heritage Craftsman Weekend and the start of holiday festivities, can position themselves as trusted advisors. Now is the time to act—leveraging the energy of fall and the urgency to buy or sell before the new year can help boost your business and create lasting client relationships.
Don't let November pass without making the ask—this is your chance to close out the year strong and set the stage for an even more successful 2025!
Week 1
¡Feliz Día De Los Muertos! 💀 Wish your followers a wonderful holiday today and tomorrow as they celebrate their loved ones who have passed. The holiday graphics in Designs are here for you! Bonus❗️ This month, many people are thinking about gratitude. Share a daily or weekly highlight about something you’re extra grateful for in your life.
Start the buzz around your market with all new Buzz Graphics!
Spread the love! Highlight three minority-owned service providers you’ve loved working with.
Happy Diwali! Celebrate the festival of lights and use a Diwali graphic to wish others a wonderful holiday.
It’s time to get cooking! Let your audience see three listings with fully upgraded kitchens, and use For Sale graphics to show them off.
When you need a moment to get away, where do you go? Share that special spot that provides you with peace and quiet and ask your audience what they do to slow down every once in a while.
Goodbye, daylight saving time! ⏰ Hello, extra hour of sleep! Grab a graphic to celebrate the extra Z’s.
Week 2
Upcoming open house? Let your followers know with an Open House graphic.
How well does your audience know you? Put them to the test with a trivia game posted to your story. Use the opportunity to share pictures of pets, people, and places you care about. 🐶
A well-manicured lawn is a happy lawn. Highlight a landscaping vendor who can get any shrub or hedge into shape.
Happy Veterans Day! Celebrate and honor those who have fought with a graphic in Command.
What’s up in your neighborhood? Use a neighborhood snap to share the scoop.
Let your followers know where to go if their heating or cooling is acting up with a highlight of your favorite AC/heating vendors. 🥵🥶
You’re not JUST a real estate agent, right? Show off a personal project you’ve been working on and ask your followers what they create in their free time.
Week 3
It’s your midmonth market update moment! Show what you know with a Market Update graphic.
“Can you believe no one knows about this?!” Share that thing you find totally underrated and ask your audience about what they’ll never take for granted.
Have you been utilizing your personally-branded magazine? 📰 Send out some digital copies if you haven’t shared any physical spreads.
Fall colors can take the right trip to a new level. Display your personal local knowledge by outlining the best place to take a walk or a drive to drink in all the beauty.
What’s playing? ▶️ Let your followers know which movie, book, or podcast is living rent-free in your head, and ask them to share what they’re into these days.
Has the market moved? Update your audience with a Home Value graphic from Designs.
Prep your followers for next week with a Coming Soon preview. 👀
Week 4
How are winters in your local area? ❄️ Help homeowners prepare with some tips for weathering next season.
What’s closed this week? Alert your audience to key businesses or public transport systems that will be closed or have limited hours during the holiday.
Share a photo of the people you’re spending your holiday with!
Happy Thanksgiving! 🦃 Express your gratitude for your audience and the people you work with who help make every day better.
It’s Black Friday! Highlight some local businesses that are offering amazing deals!
Home and happy! Use an Under Contract graphic to showcase a special property that closed recently.
Hanukkah begins tonight! 🕎 Celebrate eight days of Hanukkah from today to December 6. Use a Holiday graphic to get you started!
Finish the month off strong with some info only a local expert would know.
Happy last day of the month! 📅 Share a recap of November with your audience. What went well? What will you keep in mind for December?
BONUS GOLDEN TEXT
You've spent the year nurturing your database and building strong relationships, and now November is here—the moment you've been preparing for! The winter selling season is upon us, and with the holidays just around the corner, it's the perfect time to tap into your network. You’ve laid the groundwork, worked hard on your business, and built trust with your clients—now is the time to take the next step and ask for the business.
November is the time to confidently reach out, offer your expertise, and show clients why now is the ideal moment to buy or sell before the year wraps up. This is your opportunity to close strong and position yourself for an even better year ahead. Seize the season, make the ask, and watch your hard work pay off!
Try this GOLDEN TEXT FOR November:
"This November, don’t let your real estate dreams hibernate for the winter. Secure your perfect home before the year ends and settle in just in time for the holiday season!"
#DreamHome #PasadenaRealEstate #NovemberMoves #FallIntoYourNewHome #WinterReady #HomeGoals #PasadenaHomes #SoCalLiving #MoveInBeforeTheHolidays #HolidayHome #PasadenaHomes #CaliforniaLiving #FallVibes #NovemberRealEstate
In TCPA Compliant way of course!!
KW Outfront, edited by Robert Schmolze, KW Realty Pasadena
