OPENHOUSE MASTERCLASS
For internal use only
Open House Masterclass with Brian Parsons of the Parsons Team
Mandatory for all Keller Williams Pasadena Mentees.
2.)Take Quiz (6 Questions)
1.) Watch Video (40 mins)
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Hosting successful open houses is a pivotal strategy for lead generation, showcasing expertise, and closing deals. By integrating Keller Williams Realty's systems, best practices, particularly leveraging Command and KW Playbooks, agents can enhance their open house effectiveness.
Checklist for a Successful Open House
Before the Open House
Schedule and Time-Block Preparation: Utilize Command to set reminders and allocate specific time slots for each preparatory task.
Preview the Property: Familiarize yourself with the property's key features and details to effectively communicate its value.
Research Comparable Properties: Use Command's database to identify and study 2-3 comparable properties, both sold and active listings.
Confirm Property Access: Ensure you have the necessary access codes or keys well in advance.
Prepare Materials: Create and print flyers, business cards, and sign-in sheets using the Designs feature in Command.
Advertise the Open House: Leverage Command's Campaigns to schedule and post advertisements on social media platforms.
Engage the Neighborhood: Use Command to send mailers or plan door-knocking campaigns to personally invite neighbors, generating buzz.
Verify Signage Regulations: Consult local guidelines to ensure compliance with signage rules and prepare accordingly.
During the Open House
Arrive Early: Set up the property by turning on lights, opening blinds, and creating a welcoming atmosphere.
Warmly Greet Attendees: Engage visitors with open-ended questions to understand their needs and build rapport. You can practice your scripts at our Roleplay Workshop
Maintain Professionalism: Be approachable and ready to provide information about the property and comparable listings. Driving around the neighborhood to see the comparable listings in person helps.
Capture Visitor Information: Utilize a digital sign-in form created through Command to efficiently collect attendee details. Go to your KW website listing page and just add “/openhouse” and you have an instant open house sign in form that goes straight into your Command. or use the appropriate CAR sign-in form.
After the Open House
Communicate with Stakeholders: Update the seller or listing agent with a summary of visitor feedback.
Prompt Follow-Up: Use Command's SmartPlans to automate follow-up communications with potential buyers, aiming for at least 15 touchpoints.
Analyze Feedback: Review insights gathered to refine and improve future open house strategies.
Key Insights
Why Open Houses Work:
They attract motivated buyers and sellers.
Facilitate relationship-building with neighbors and position you as a local expert.
Provide opportunities to meet new prospects in person.
Preparation Tips:
Thoroughly understand the property and its comparables.
Utilize high-quality materials and clear signage.
Create a welcoming environment by preparing the space thoughtfully.
Engagement Strategies:
Be intentional and professional in interactions.
Avoid being pushy; focus on building genuine connections.
Leverage digital tools like Command Smartplans for efficient follow-up.
Safety Tips for Agents:
Set up a safe word with Noel De Los Santos in advance. The office will call 911 on your behalf and stay on the phone until you are safe.
Share your location with trusted contacts.
Stay near exits and avoid escorting visitors to isolated areas.
Use safety devices if needed and avoid personal photos on signage.
Questions & Answers
Q: How do I advertise my open house effectively?
A: Utilize Command's Campaigns to schedule and post advertisements across social media platforms. Complement this with email campaigns, door-knocking, and personal invitations to neighbors. Planning these activities in advance ensures maximum reach.
Q: How many open house signs should I use?
A: Consult local regulations regarding the number and placement of signs to ensure compliance.
Q: How can I encourage attendees to provide accurate contact information?
A: Build rapport. Explain the benefits of providing their information, such as receiving updates on similar properties.
Q: What is the best time to host an open house?
A: Experimenting with different times can help determine what works best in your area.
Q: How many times should I follow up with leads?
A: Aim for at least 15 daily follow-up calls until you get to the next appointment, in addition to using a combination of calls, texts, and emails. Consistency demonstrates your commitment and expertise. You can also utilize the Command prebuilt Open House Smartplan to reach out to clients and set reminder follow ups. You can make your own to fit your personal style.
Q: Should I walk visitors through the house?
A: Allow visitors to explore independently while remaining available for questions, ensuring a comfortable experience.
Lead Generation Activities Mentioned
Referrals
Calling prospects
Door-knocking
Circle prospecting
Expired listings and For Sale By Owners (FSBOs)
Hosting open houses
Sending mailers
Pro Tip:
Be intentional in your preparation and persistent in follow-up to convert open house attendees into long-term clients. Leveraging Keller Williams' Command and adhering to the Open House Playbook can significantly enhance your effectiveness.
About Open House Masterclass with Brian Parsons!
Discover the secrets to hosting successful open houses in today’s shifting market! With the latest NAR updates, staying staying compliant, ahead of the curve is more important than ever and elevating your open house game. Join Brian Parsons of the Parsons Team for this exclusive Open House Masterclass and gain actionable insights that will set you apart from the competition.
What you will learn
Before you host an open house - Checklist of all the needed apps, forms and marketing material.
Learn New Strategies – Get up to speed on how the recent NAR updates impact open houses and what you need to adjust for success.
Increase Your Conversion Rate – Discover proven techniques that will help turn open house attendees into motivated buyers.
Stand Out in the Market – Learn from one of the best in the business, Brian Parsons, and make your open houses the must-see events for prospective buyers.
About Brian Parsons:
Brian Parsons is a highly accomplished real estate professional and the leader of the Parsons Team, known for his extensive experience and deep knowledge of the Southern California market. With a career spanning over a decade, Brian has built a reputation for delivering outstanding results for his clients and providing top-notch mentorship for agents. His commitment to excellence and his passion for helping others succeed make him one of the most respected figures in the industry. Brian’s expertise in hosting open houses has helped countless agents achieve higher conversion rates and stand out in their local markets. You can also learn from Brian on his YouTube channel, The Parsons Real Estate Team, where he shares valuable insights, market updates, and real estate tips.
Don't miss this opportunity to supercharge your skills and bring your open house game to the next level!
