TEAM MEETING 1/21/25

For internal use only

How Keller Williams Agents Are Thriving Amid Crisis: Inspiring Stories & Game-Changing Updates!

Part 1

Part 2

RECAP

How Keller Williams Agents Are Thriving Amid Crisis: Inspiring Stories & Game-Changing Updates!

Today’s team meeting emphasized key updates, highlights, and actionable steps for agents. New listings were shared, including a commercial space on Fairfax and Pico and a six-unit property on Hill Street, while a commercial buyer seeks a 5,000–10,000 sq ft warehouse, aiming to close in 30 days. The importance of Communication, part of KW’s Y4C2TS principles, was underscored, with a focus on meaningful client outreach, particularly for those impacted by the Eaton and Palisades fires. KW Cares has contributed $7,000, with $5,000 more incoming, to support displaced agents and families, alongside resources such as air purifiers and 24,000 N95 masks. Legal updates included the removal of the SPBB form (now integrated into RPA section 3G3), restrictions on rent increases during emergencies, and a moratorium on insurance cancellations for affected zip codes. Agents were urged to organize their databases by tagging clients as Red, Yellow, or Green, reflecting varying levels of need and readiness for standard real estate services. Outreach should include informing clients about insurance moratoriums and assisting with trust-to-individual title changes if required. The meeting also highlighted the need for agents to build connections with out-of-state colleagues in high-migration areas like Boise and Phoenix. Upcoming events include a KW Family Dinner on January 23rd and Family Reunion in Las Vegas from February 17–21. Finally, the meeting reinforced that real estate activity remains strong, with multiple listings and closings despite market challenges, encouraging agents to focus on providing value to clients while maintaining compliance and support for the community.

Team Meeting Recap - Highlights and Takeaways

Key Highlights:

1. Upcoming Listings & Needs:

   • Commercial Buyer: Actively seeking a 5,000–10,000 sq ft warehouse with hopes to close in 30 days.

   • New Listings:

     • 6-unit property on Hill Street potentially listed tomorrow.

     • Fairfax and Pico commercial space (currently a furniture store) becoming available soon.

2. Bright Spots:

   • Networking led to unexpected notary work.

   • Family moments, such as trips to Legoland, highlighted the importance of balance and joy.

3. Cultural Belief Focus:

   • Emphasis on Communication within the KW Y4C2TS principles. Specific and meaningful outreach is crucial, especially during challenging times.

4. KW Cares Support:

   • KW regions contributed $7,000 (with $5,000 more incoming) to assist displaced agents and their families due to the Eaton and Palisades fires.

   • Additional resources include air purifiers and 24,000 N95 masks distributed to agents.

5. Legal & Industry Updates:

   • Forms Update: The SPBB form has been removed, and its functionality has been integrated into section 3G3 of the RPA.

   • Price Gouging Laws: Landlords cannot raise rents by more than 10% during a declared state of emergency.

   • Moratorium on Insurance Cancellation: Policies in affected zip codes cannot be canceled or non-renewed for one year.

   • Unsolicited Land Offers Ban: Prohibited for three months in fire-affected areas.

6. New Faces:

   • Welcoming new agents Jasmine, Laura, and Zara. Laura, with significant real estate experience in Florida, now joins the mentorship program.

7. Escrow & Successes:

   • Highlighted numerous escrows and closings, demonstrating active real estate transactions despite market challenges.

8. Agent Recognition:

   • Top agents in December were celebrated for their outstanding performance.

Action Steps for Agents Today:

1. Database Organization:

   • Tag contacts as Red, Yellow, or Green:

     • Red: Directly affected and need immediate support (housing, financial, or emotional).

     • Yellow: Indirectly affected (e.g., insurance moratorium, smoke issues).

     • Green: Unaffected; focus on standard real estate conversations.

2. Client Outreach:

   • Inform clients in affected areas about the moratorium and available support resources.

   • Offer assistance with insurance claims, including verifying trust-to-individual title changes if required.

3. Market Expansion:

   • Build relationships with agents in high-migration destinations like Boise, Phoenix, and Austin to support relocating clients.

4. Prepare for Fire Zone Listings:

   • Order NHD reports and complete fire-hardening defensible space forms early.

5. Stay Informed:

   • Attend weekly training and huddles for updates on forms, compliance, and market strategies.

Upcoming Events:

• KW Family Dinner: Thursday, January 23rd, 4–6 PM at the office. Lasagna, pasta, salad, and beverages provided.

• Family Reunion: February 17–21 in Las Vegas, featuring breakout sessions tailored to agent needs.

Questions & Answers:

• Q: How do I find HUD fair market rent values?
  A: Visit the HUD website for zip-code-specific data.

• Q: Can I participate in the lead generation program if directly affected?
  A: If you are ready, this program is for agents ready to focus on business growth. Support is available for those directly affected.

• Q: What do I do if a landlord or tenant wants to enter an illegal agreement?
  A: Do not participate. These contracts are void and can lead to severe legal consequences for all parties involved.

Conclusion:

Agents are encouraged to balance compassionate outreach with business strategy. Utilize tools, maintain compliance, and support the community during this transitional phase.

---